ETHYST® Unveils The Champagne Standard™: A Radical New Benchmark for True Clean Beauty

June 26, 2025 Amber Champagne

FOR IMMEDIATE RELEASE

Massachusetts — June 26, 2025 — ETHYST®, the barrier-focused skincare brand redefining what “clean beauty” should mean, announced today the official launch of The Champagne Standard™—its proprietary formulation benchmark designed to surpass the ingredient policies used by major clean-beauty retailers.

While the clean beauty movement has grown significantly in recent years, many retailer-defined “clean” programs still leave room for allergens, irritants, loopholes, and greenwashed marketing. Sephora, ULTA Beauty, and Credo Beauty have advanced industry awareness, but ETHYST® is taking the category further by setting an entirely new bar for ingredient integrity and long-term skin health.

“Mirror, mirror on the wall—who’s the cleanest skincare of them all? We built the Champagne Standard™ because the current clean beauty checklists simply weren’t enough,” said Amber Champagne, Founder, Esthetician, and Herbalist behind ETHYST®. “Our focus has always been radical skin compatibility, not marketing compliance. This is about protecting the skin barrier for the long haul.”

A New Definition of Clean: What ETHYST® Refuses to Use

The Champagne Standard™ goes beyond “clean lists” by eliminating entire categories of ingredients still commonly found in many certified or retailer-approved clean brands.

ETHYST® excludes:

🚫 PEGs, polyquaterniums, and ethoxylated ingredients

Often allowed on clean lists but known to disrupt the skin barrier or carry residual contaminants.

🚫 Essential oils and natural fragrances

Despite their popularity, these are common causes of irritation, inflammation, and microbiome imbalance—especially for sensitive skin.

🚫 Silicones, dimethicone, and barrier-coating film formers

These offer temporary smoothness at the cost of long-term barrier health and may interfere with skin’s natural functioning.

🚫 Greenwashed labels and vague terminology

No hidden masking agents in “fragrance-free” products.
No “natural” claims masking synthetic preservatives.
No “proprietary blends” obscuring transparency.

“Transparency isn’t a buzzword for us,” Champagne added. “It’s our blueprint. Every single ingredient has a purpose—and that purpose must support the skin, not stress it.”

Formulating for Skin’s Future, Not Fast Trends

ETHYST® formulations avoid filler, fluff, and trend-driven actives unless they’re backed by science and buffered with barrier-friendly support ingredients. Every formula is developed from scratch, tested on real humans, and intentionally crafted for long-term skin integrity.

“When people ask why our products cost more than drugstore brands, the answer is simple,” Champagne said. “We’re not copying generic formulas or watering down actives. We’re building high-performance skincare from the ground up—without shortcuts and without compromise.”

The Champagne Standard™: Clean Beauty, Elevated

The Champagne Standard™ represents a new era of truly safe, high-performance skincare:

Radically skin-compatible ingredients
Full transparency with no vague claims
Barrier-loving, microbiome-supportive formulations
No shortcuts, no greenwashing, no loopholes

“It’s not just clean,” Champagne said. “It’s what clean should have been all along.”

Consumers can experience the Champagne Standard™ through ETHYST®’s complete system of barrier-supportive skincare at ETHYST.com.

About ETHYST®

ETHYST® is a barrier-first clean skincare line formulated to surpass the industry’s definition of “clean.” Guided by its proprietary Champagne Standard™, ETHYST® eliminates thousands of ingredients permitted in traditional beauty while formulating for true skin compatibility, long-term integrity, and transparency. ETHYST® is the Cleanest Skincare on the Planet™—crafted without compromise.