Earlier this week Amber had the opportunity to speak with WWLP 22News about ETHYST and the philosophy behind the brand.
It was a surreal experience to see something that started as a deeply personal mission turn into a story shared with the broader community.
The interview focused on why she created ETHYST in the first place.
As a licensed esthetician, Amber spent years watching clients struggle to navigate a skincare industry full of conflicting advice and confusing marketing claims. The term “clean beauty” appears everywhere, but it’s largely unregulated, which means brands are often able to define the term however they choose.
That lack of clarity is what ultimately led me to start formulating.
ETHYST was built to remove that ambiguity.
Every product is developed under what we call the Champagne Standard™, an ingredient exclusion list of more than 3,200 substances combined with a barrier-first formulation philosophy designed to support long-term skin health.
During the interview they also discussed ETHYST® Daily Ritual, which was recently named a finalist in the Clean Beauty Awards presented by CertClean. The recognition reflects the level of ingredient scrutiny and formulation discipline that goes into every ETHYST product.
What made the moment especially meaningful was being able to share this story as a founder building a science-driven skincare brand right here in Western Massachusetts.
ETHYST was never about chasing trends.
It was about raising the standard for what consumers should expect from skincare: transparency, integrity, and formulas that truly support the biology of the skin.
You can watch the full segment here: https://www.wwlp.com/news/local-news/hampden-county/westfields-ethyst-named-finalist-in-clean-beauty-awards/
