ETHYST® Introduces The Champagne Standard™: A New Benchmark in Clean Beauty That Is 100x Cleaner Than U.S. Legal Requirements

November 07, 2025 Amber Champagne

FOR IMMEDIATE RELEASE

Massachusetts — November 7, 2025 — ETHYST®, the clean-beauty brand known for its radically transparent formulations and commitment to human health, announced today the formal unveiling of The Champagne Standard™, its proprietary benchmark that designates ETHYST® as 100x cleaner than the U.S. legal minimum for cosmetic safety.

While most skincare brands operate within outdated federal thresholds, ETHYST® has rebuilt its formulas from the ground up using a safety framework that far exceeds industry norms. The brand has eliminated over 3,200 ingredients—including entire classes of endocrine disruptors, neurotoxic preservatives, and barrier-damaging compounds—to ensure every product supports long-term skin integrity and overall well-being.

“At ETHYST®, we decided that ‘legal’ wasn’t good enough,” said Amber Champagne, Esthetician, Herbalist, and Founder of ETHYST®. “The United States bans only 32 cosmetic ingredients. The EU restricts more than 1,300. That gap represents real risk—so we chose to set a new bar entirely.”

This heightened commitment to safety has earned ETHYST® its CertClean® Certification, North America’s leading independent clean-beauty standard. Every ETHYST® formula is third-party verified for transparency, ingredient purity, and consumer health protection.

What “100x Cleaner” Actually Means

The U.S. cosmetics industry still permits thousands of chemicals banned or restricted in other global markets. Many of these ingredients are hidden behind vague terms such as “fragrance,” “trade secret,” or “proprietary blend.”

ETHYST® removes them all.

By eliminating over 3,200 potentially harmful ingredients, ETHYST® formulations avoid:

Endocrine disruptors
Neurotoxic compounds
Microbiome-damaging preservatives
Environmentally persistent chemicals
Barrier-disrupting surfactants and solvents

“We don’t just remove toxins,” Champagne added. “We intentionally design every formula to work with the body—not against it.”

The Champagne Standard™: Clean Beauty, Rebuilt

Born from both frustration and conviction, The Champagne Standard™ is ETHYST®’s answer to the widespread dilution of “clean beauty” into a marketing term rather than a meaningful commitment.

Under this proprietary benchmark, each ingredient is evaluated for:

Endocrine Safety: Protecting hormonal balance
Neurological Safety: Avoiding any compound linked to neurotoxicity
Microbiome Support: Preserving the skin’s natural defense barrier
Environmental Integrity: Ensuring ethical sourcing and biodegradability

This elevated approach positions ETHYST® as the Cleanest Skincare on the Planet™, leading a movement toward evidence-based clean beauty rooted in transparency, integrity, and uncompromising performance.

The Cleanest Skincare on the Planet™

ETHYST® products are formulated by a licensed esthetician and herbalist, blending clinical science with plant-based synergy to deliver exceptional results without compromising safety.

“Our mission is simple,” Champagne said. “Remove the unnecessary. Protect what matters. And create skincare that delivers purity, performance, and peace of mind.”

Consumers can explore the complete ETHYST® system and the full Champagne Standard™ ingredient policy at ETHYST.com.

About ETHYST®

ETHYST® is a clean-beauty brand setting a new global standard for safety, transparency, and barrier-supportive skincare. With formulas free from over 3,200 ingredients allowed in U.S. cosmetics, and verified through CertClean®, ETHYST® is committed to creating The Cleanest Skincare on the Planet™—skincare that nourishes, protects, and elevates the skin without compromise.