We are honored to share that ETHYST® was recently featured in Leaping Bunny's Bunny Brief, a series highlighting cruelty-free brands and the people behind them.
As a company built around raising the standard for skincare, this recognition means a great deal to us.
When I created ETHYST®, I wasn't interested in building the largest product line or chasing trends. I wanted to create skincare that respected biology, prioritized long-term skin health, and reflected a simple belief that has never changed:
Beauty should never come at the expense of animals.
That is why becoming Leaping Bunny Certified was an important milestone for our brand.
Leaping Bunny certification is one of the world's most recognized cruelty-free certifications. It provides independent verification that a company has met rigorous standards to ensure neither its finished products nor its ingredients are tested on animals.
For our customers, that means confidence. It means knowing that the values we talk about are backed by independent certification.
During the Bunny Brief, Leaping Bunny asked about the inspiration behind ETHYST®, our bestselling products, and the philosophy that guides everything we do.
Here's a glimpse into what we shared:
Describe your brand in five words or less.
Biological skincare. Clean beauty redefined.
What is your bestseller?
The ETHYST® Trinity System, our complete three-step routine designed to simplify skincare while supporting sensitive, stressed, breakout-prone, and aging skin.
How did ETHYST® get its name?
ETHYST® comes from the second half of Amethyst, my father's birthstone. He inspired me as an entrepreneur, and the progression within our logo symbolizes visible skin progress, while the final "ST" stands for Skin Therapy.
What makes ETHYST® different?
Instead of creating an overwhelming collection of products, we built one complete skincare system around the ETHYST® Standard, which excludes more than 3,200 ingredients that we believe have no place in modern skincare.
We're grateful to the Leaping Bunny team for featuring ETHYST® and for the work they continue to do advancing cruelty-free standards across the beauty industry.
Thank you to everyone who has supported ETHYST® along the way. Recognition like this is possible because of a community that believes skincare can be both effective and ethical.
To read the original Bunny Brief, visit Leaping Bunny's social channels.
