ETHYST® Announces Strategic Reformulation Initiative to Advance Its Position as One of the Cleanest and Most Effective Skincare Brands

May 05, 2025 Amber Champagne

FOR IMMEDIATE RELEASE

Massachusetts — May 5, 2025 — ETHYST®, the barrier-first clean-beauty brand known for its unwavering commitment to safety, integrity, and high-performance formulations, announced today the latest phase in its evolution: a comprehensive reformulation initiative designed to elevate product purity, efficacy, and long-term skin compatibility.

This refinement is not a response to product issues, but a forward-looking expansion of ETHYST®’s internal standards—part of its mission to deliver skincare that is cleaner, safer, and more effective than conventional industry benchmarks.

“At ETHYST®, excellence is a moving target,” said Amber Champagne, Esthetician, Herbalist, and Founder of ETHYST®. “We’re constantly learning, advancing, and refining. These reformulations aren’t about fixing anything—they’re about evolving our formulas to align with the future of clean beauty.”

Why ETHYST® Is Evolving Its Formulas

The skincare industry continues to evolve rapidly, with new research, ingredients, and regulatory guidance emerging every year. ETHYST®’s reformulation initiative reflects the brand’s proactive approach to staying ahead of scientific and safety developments rather than reacting to them.

This new phase includes:

A deeper expansion of the “Do Not Formulate With” list
ETHYST® is eliminating additional ingredients that do not align with the brand’s elevated standards for purity, safety, and barrier support.
Refining existing formulas using even cleaner, more effective alternatives
Every reformulation prioritizes skin-friendly, functional ingredients that nourish, protect, and restore.
Strengthened commitment to long-term skin health
The evolution continues ETHYST®’s focus on microbiome support, barrier integrity, and skin harmony.

“We believe it’s our responsibility to stay ahead of the curve,” Champagne said. “Our customers deserve products that evolve with science—not with trends.”

Patience for Perfection: The Craft Behind the Reformulations

ETHYST® is taking a deliberate and methodical approach to this evolution, ensuring that each product meets the brand’s uncompromising standards for safety and performance.

“Perfection takes time,” Champagne noted. “Intentional formulation isn’t rushed. Every ingredient is being scrutinized for safety, purity, and synergy. We owe our customers that level of care.”

The result will be the same results-driven benefits ETHYST® customers love—skin that feels nourished, radiant, and healthy—now elevated through even cleaner ingredients and enhanced compatibility with the skin.

What Customers Can Expect Next

The reformulation initiative represents the next chapter in ETHYST®’s mission to set the highest standards in clean beauty. The updated formulas will debut in the coming months, with each product designed to deliver elevated performance while remaining true to the brand’s barrier-first philosophy.

“We’re evolving so our customers can experience the best of both worlds: luxurious, effective, and exceptionally clean skincare,” Champagne said. “Good things are coming—and the wait will be more than worth it.”

Consumers can follow ETHYST®’s reformulation updates and explore the brand’s clean-beauty philosophy at ETHYST.com.

About ETHYST®

ETHYST® is a barrier-focused clean-beauty brand dedicated to creating skincare that is radically safe, deeply effective, and grounded in ingredient transparency. With its evolving formulation standards and commitment to clean innovation, ETHYST® aims to deliver the Cleanest Skincare on the Planet™—crafted intentionally, ethically, and without compromise.